When Oracle officially launched its first Oracle Digital Assistant (DA) in October 2019, the company created a competitive advantage over its key rivals. By offering full integration with its software as a service (SaaS) applications, Oracle made it exponentially easier for end users to command and control the capabilities of these applications. The company also opened the door to creating significant additional value for end users’ core revenue-generating applications.
Analyst Commentary: Oracle Digital Assistant democratizing Oracle apps
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