The top mobile messaging apps tracked by IHS Markit achieved a combined user base of 6.1 billion monthly active users by the last quarter of 2017, up 5% from the previous quarter and 16% year-over-year. The year-over-year growth rate of total users of OTT messaging app has slowed, down from 36% in 2015 and 19% in 2016 as the market matures and smaller players struggle.
The Analyst Team
Jun Wen Woo
As part of Omdia’s consumer team, Jun Wen Woo covers pay-TV and online video markets in the Asia Pacific region. Her main research interests are subscription pay TV and online video (SVoD). Jun Wen provides analysis of the key developments in the media landscape in Asia Pacific through extensive research and consultancy work as well as published commentaries and reports.
She joined Omdia (formerly IHS Markit) in 2014. Prior to this role, she was involved in mobile content and services research, covering over-the-top messaging and communications apps and ways in which mobile content providers can best monetize mobile media. Jun Wen holds a master’s degree in applied statistics and a bachelor’s degree in economics from the University of Malaya.
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