The Analyst Team
Research and Analysis Director, Digital Signage, Consumer Electronics and Devices
Tarika Bheda focuses on the digital signage and hospitality TV markets. She has successfully expanded the regional coverage of a diverse range of vertical markets, including hotel TV, retail signage/billboard, corporate conference room, education, transportation, control room/simulation, financial exchange, staging, and outdoor events. In addition to that, she provides analysis of technology adoption, demand forecasting, and competitive analysis. Tarika has led several syndicated and consultancy projects covering displays technologies including LCD, OLED, LED video, front projector, and rear projection. Until 2012, she worked as a research manager and analyst at Infonetics Research (now part of Omdia), where she managed and supported syndicated reports covering telecom industry, service providers, and subscriber trends analysis. She gained more than 10 years of research experience, which includes her internship at Cisco, where she managed quarterly business review of the North America region, and other strategic business planning projects. Tarika holds a B.A. and a master's degree in mass communication and public relations from India, as well as a master's degree in speech communication from San Jose State University, United States.
Omdia provides high-value advice on the commercial impact of technology & market changes in telecoms, software and IT services – and has unequalled expertise in advising on where these areas interact.
Senior Principal Analyst
As a senior principal analyst, Hidetoshi leads primary research and forecasting for global professional AV displays and desktop monitors and for the specialty displays market. He also writes for various publications and appears on media programs.
Prior to joining Omdia (formerly IHS Markit) in 2014, he worked for DisplaySearch as director of IT & FPD market research, where he covered large-area LCD applications such as monitors, mobile PCs, public displays, and digital signage. He also forecast monthly large-area LCD panel pricing. With his background in engineering, he covered the LCD technology roadmap. He has also held positions at NEC in Japan and the US. At NEC, his responsibilities included strategic planning, project management, procurement, and hardware development for notebook PCs, LCD monitors, and their LCD panels. He has a bachelor's degree in electrical engineering from Tokyo University of Science, Japan.
Julie-Anne Badier joined Omdia (formerly IHSM) in September 2016 as an analyst in the digital signage team, focusing on LCD signage, LED video, and digital out-of-home (OOH) advertising in Europe, Middle East & Africa (EMEA).
Prior to joining Omdia, Julie-Anne worked on Samsung Electronics’ European smart TV team and Orange's TV VoD service development team. She also brings her experience in digital advertising at Ebiquity and Yahoo! providing consultancy and recommendations on digital display campaigns. As an analyst, Julie-Anne has been invited as a speaker at the Club du Digital Media in Paris, the Global LED Summit at London Digital Signage Week, and the Global Digital Signage Conference. Julie-Anne graduated from ESCE Paris with a master’s degree in marketing and business, and was an exchange student at Ajou University in South Korea. She is fluent in French and English, and is based in Paris.
Senior Research Analyst
As part of Omdia's consumer electronics and devices team, Cindy covers the China Pro AV sector, with a specific interest in digital signage, specialty display, and monitor strategies research.
Her main research interests are in China’s vertical markets and application trends of the Pro AV industry. Cindy provides analysis of the key developments in IFPs, LCD video walls, LED video displays, and medical displays. She also writes on development insights on display technologies and supply chain of China’s markets. Prior to joining Omdia (formerly IHS Markit) in 2017, Cindy worked as a senior product manager and senior project manager at Haier. She holds a degree in English language from University of Electronic Science and Technology of China.
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