The Analyst Team
As part of Omdia's media and advertising team, Xin covers the cinema sector with a specific interest in the Chinese cinema market.
Xin joined IHS Markit (now Omdia) in January 2011. She is responsible for the cinema intelligence service. She provides the most in-depth and comprehensive database in the cinema industry, covering 65 major countries in the world. Her research area focuses on the Chinese film market. She is also the author of several high-profile reports and insights including Cinema Market Report Series - China, World Film Production Report, and Cinema Box Office Report. She holds a Master of Science in International management from Royal Holloway, University of London. She speaks Mandarin Chinese and English.
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