This survey addresses the state of colocation adoption by medium to large enterprises currently and how that will change over the next two years. The drivers, barriers, and selection criteria for choosing a colocation provider is analyzed.
The Analyst Team
Associate Director, IoT and Smart Cities
Liz Cruz manages the IoT and Smart Cities technology research portfolios within Omdia. Her team tracks IoT connectivity (cellular, Wi-Fi, and low power), platforms, cybersecurity, and smart cities.
Their research and analysis provide accurate market forecasts and share analyses that help clients to identify new market opportunities, make strategic product development decisions, and advise on M&A activity. During her tenure at Omdia, she has launched numerous research areas and grown revenues significantly year-over-year.
Prior to managing the IoT team, her research focused on how digitization, the outsourcing of data center management, economic factors, and a focus on sustainability is changing the physical infrastructure for data centers. Liz is a frequent commentator on industry trends, speaker at data center related events, and contributor to technology news publications.
She holds a bachelor’s degree in psychology from the University of Texas at Austin, and an M.B.A. in marketing from St Edward’s University, U.S. She is based in Texas.
Alan focuses on cloud and colocation service provider markets and covers service revenues, data center locations and new construction, and the distribution of data center capex. Coverage includes current service provider revenue performance, service offering trends and insights, and data center construction and expansion.
Alan has more than 30 years of experience in the information technology industry, serving in technical, marketing, research, and business management roles. He is frequently invited to speak at conferences and advise on colocation, data center, and cloud markets and strategies. Prior to joining Omdia, he was vice president and chief researcher for Wired Real Estate Group, a data center advisory firm. Alan was responsible for consulting with investors, investment banks, data center operators, real estate owners, and enterprises to assist with market assessments and strategy.
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