IHS Markit has made revisions to transactional movies and TV revenues generated in the UK video sector across pay TV and online platforms. The revisions are a result of improved visibility on transactions and revenues based on conversations and data reviews with key players in the market including major Hollywood studios, pay TV platforms and online services.
The Analyst Team
Practice Leader, TV & Online Video
Irina tracks the international online, movie, and TV markets and maintains the Omdia online video models via extensive interview work and desk research. Her widespread contacts with a network of key industry players support Irina’s research and analysis of the sector.
Irina is also a regular contributor to industry reports. She has written about a range of topics, including an assessment of iTunes market share, the changing nature of the Australian online rental market, and the strategies of consumer electronics companies for online video in Europe. Irina holds a Master of Science in international management from King's College London, as well as a graduate degree in management from the Russian State University of Trade and Economics. She is fluent in Russian.
Principal Analyst, TV, Video and Addressable Consumer Devices
Fateha oversees the tracking and analysis of key trends in consumer devices, TV and online video, and operator strategies with a focus on changing behaviors in video consumption. She also liaises with key industry players, leads Omdia’s consumer surveys, contributes to a range of ad hoc consultancies, and speaks at industry events.
Before returning to Omdia in 2017, she worked at Sky UK, gaining experience across Sky's portfolio of set-top box and OTT on-demand services, including NOW TV, Boxsets, Sky Q, and Sky Go. There, she scoped personalization and content recommendations, led growth plans for the Sky Kids App, and reviewed Sky's TV apps strategy. Fateha joined Screen Digest (now Omdia) in 2010, where her work spanned TV media, home entertainment, and broadband media. She tracked developments in pay TV on demand at the operator level, covering over 50 countries. Fateha holds a Bachelor of Science in economics from Royal Holloway, University of London.
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