Chinese smartphone maker Xiaomi entered the TV business in 2017, and has grown rapidly, rising to #1 in total unit shipments in China during Q2'18. This rapid rise is just the latest in a series of disruptive TV market buildups in China, most of which have been unsustainable so far. LeTV in 2016 and Sharp in 2017 both experienced very strong growth based on disruptive pricing, and in the case of LeTV, focusing on e-commerce channels and content bundling. LeTV suffered financial problems and dropped substantially in 2017, while Sharp has not been able to sustain the aggressive price promotion needed to maintain share. Now Xiaomi is try to succeed where others have failed. This special report analyzes this top storyline from China.
The Analyst Team
Senior Principal Analyst
Bing Zhang is a senior principal analyst; his main research interests are the TV market and consumer electronics and devices within the Omdia group. Bing Zhang provides analysis of the global and Chinese TV market.
Prior to Omdia, Bing Zhang joined IHS Markit in November 2014 when IHS acquired DisplaySearch, a leader in primary research and forecasting on the global display market. He has strong ties to TV manufacturers across the globe and is very familiar with the Chinese TV market and its development. Before joining DisplaySearch, he spent five years at the leading TV and mobile phone maker, Konka, in sales channel management, marketing research, and supply chain management.
Bing Zhang has degrees in polymer science, engineering, and business administration from Sichuan University, China.
As a Chief Researcher with Omdia’s TV and consumer electronics team, Torii specializes in TV set research, demand forecasting, global brand competition, and new technologies including OLED, 8K, and smart TVs. He regularly works directly with clients, speaks at seminars, and is cited in various media publications.
Torii joined Omdia (previously IHS Markit) in November 2014. Prior to that, he served as vice president of global TV market research at DisplaySearch. With 18 years of display industry experience, he was responsible for covering all Japanese TV brands globally. He has also worked at Mitsubishi Electric, where he conducted market research for product groups, business planning, and new product development in all major display applications, including TVs, notebook PCs, monitors, mobile phones, digital still cameras, digital video recorders, automotive displays, and industrial applications. He earned a degree from the Department of Law at Waseda University in Tokyo, Japan.
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