Despite the growth of online video ad revenues, European broadcasters are struggling to sustain their share of ad revenue in online video thanks to the digital duopoly, Facebook and Google. To address this, broadcasters have revised their strategies and alliances have become more commonplace. IHS Markit has analysed these collaborations and assess what it means for European TV broadcasting and the ad-supported online video market.
The Analyst Team
Kia Ling Teoh
As part of Omdia's media and entertainment team, Kia Ling Teoh covers global advertising, channels, and programming research, with specific interests in traditional TV’s digital extensions and content strategies. Her research focuses on the development of the advertising and television programming markets including, but not limited to, key markets in Asia Pacific.
Kia Ling provides analysis and forecasts on subjects such as TV broadcasters’ advertising revenues, including those from linear TV and ad-supported online video, and programming spend. She is widely quoted in media publications and has authored topical reports covering advertising M&A and TV and online video markets in China, Indonesia, and India. She is based in Penang, Malaysia, and joined Omdia in April 2014. Prior to joining Omdia, Kia Ling was a lead analyst at the Governance, Risk, and Compliance division of Thomson Reuters. She holds a Master of Science in international business management from University of Kent, UK. She is fluent in English, Chinese Mandarin, and Malay.
Omdia provides high-value advice on the commercial impact of technology & market changes in telecoms, software and IT services – and has unequalled expertise in advising on where these areas interact.
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