Programmatic advertising is now driving advertising spend across Europe and globally. The theory and desire behind programmatic advertising, what it looks like in practice, the roles of each player in the value chain and the benefits and challenges of it are explored in this presentation.
The Analyst Team
Director, Media and Advertising
Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research. Jack joined the company in 2008 and launched its coverage of the emerging mobile apps market and consumer platforms and ecosystems.
Jack has led consultancy projects on subjects ranging from the market for children’s mobile entertainment, to the potential of the applications business for media companies in the Middle East. Jack’s research and analysis includes studies of emerging technologies like blockchain, AR, VR, digital assistants and AI, media companies’ mobile strategies, and how major technology companies’ platform strategies are disrupting the TMT business.
Jack has a background in media intelligence and market research, having previously worked the marketing and media intelligence division of UK publisher Emap where he led its research for a number of publications covering the UK advertising market.
A regular speaker at industry conferences, Jack is widely quoted in coverage of mobile media by trade publications and leading news organizations including the BBC, Wall Street Journal, Bloomberg, The Guardian, Reuters, Sky and CNBC.
Jack holds a degree in English Language and Literature from King’s College London and has previously worked for GfK NOP market research group.
Irina tracks the international online, movie, and TV markets and maintains the Omdia online video models via extensive interview work and desk research. Her widespread contacts with a network of key industry players support Irina’s research and analysis of the sector.
Irina is also a regular contributor to industry reports. She has written about a range of topics, including an assessment of iTunes market share, the changing nature of the Australian online rental market, and the strategies of consumer electronics companies for online video in Europe. Irina holds a Master of Science in international management from King's College London, as well as a graduate degree in management from the Russian State University of Trade and Economics. She is fluent in Russian.
Omdia provides high-value advice on the commercial impact of technology & market changes in telecoms, software and IT services – and has unequalled expertise in advising on where these areas interact.
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