Following early FY 2018 reporting by the five of the six largest pay TV operators (Comcast, DirecTV, Charter, FiOS, and U-verse), the US pay TV market is on track for the largest drop in penetration in its history. IHS Markit expects pay TV penetration of pay TV homes to decline nearly 4% in 2018, while the next largest loss was in 2017 with slightly more than a 3% drop. AT&T was the largest contributor to the decline in 2018 with its satellite unit losing more than 1.2 million subscribers in the year. Other notable declines in pay TV subscribers included Comcast (-371,000) and Charter (-296,000).