Brazil is the fifth-largest media market in the world, after China, India, the U.S. and Indonesia. Understanding what’s driving video subscription and consumption behaviors is a crucial step in successfully mapping the future of the country’s content and distribution businesses. Connected consumers in Brazil are interested in viewing content in non-traditional ways, which will put added pressure on traditional content and distribution systems when the economy recovers.
The Analyst Team
Erik specializes in pay-TV operators and channels. He has more than 13 years of experience in tracking, modelling, and forecasting the US, Canadian, and Latin American pay-TV landscapes, and the worldwide TV channel business.
Erik is responsible for developing and maintaining key databases that make up the core of the US, Canadian, and Latin American television products for Omdia. He is also responsible for the development of the company’s exhaustive database of worldwide pay-TV channels. In addition, Erik has led many high-visibility consulting projects. His contributions include the development and maintenance of advanced pay-TV provider models and cable network revenue and profit models.
Erik holds a Bachelor of Arts in history from the University of California, Santa Cruz, US.
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