IHS Markit studies the global advertising market by adopting net advertising revenue (NAR) as a metric, taking away commissions and discounts. This report studies the 2018 advertising markets and provides 5-year forecasts, covering the regions North America, Western Europe (WE), Central and Eastern Europe (CEE), Asia Pacific (APAC), and Middle East and North Africa (MENA).
The Analyst Team
Kia Ling Teoh
Senior Analyst, Advertising
As part of Omdia's media and entertainment team, Kia Ling Teoh covers global advertising, channels, and programming research, with specific interests in traditional TV’s digital extensions and content strategies. Her research focuses on the development of the advertising and television programming markets including, but not limited to, key markets in Asia Pacific.
Kia Ling provides analysis and forecasts on subjects such as TV broadcasters’ advertising revenues, including those from linear TV and ad-supported online video, and programming spend. She is widely quoted in media publications and has authored topical reports covering advertising M&A and TV and online video markets in China, Indonesia, and India. She is based in Penang, Malaysia, and joined Omdia in April 2014. Prior to joining Omdia, Kia Ling was a lead analyst at the Governance, Risk, and Compliance division of Thomson Reuters. She holds a Master of Science in international business management from University of Kent, UK. She is fluent in English, Chinese Mandarin, and Malay.
Omdia provides high-value advice on the commercial impact of technology & market changes in telecoms, software and IT services – and has unequalled expertise in advising on where these areas interact.
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