The Home Entertainment Outlook Report provides in-depth insight into the global physical and digital video market. It includes comprehensive market-sizing data and detailed analysis of the key trends shaping the industry, including growth drivers and inhibitors, evolving business models through video content windows.
The Analyst Team
Practice Leader, TV & Online Video
Irina tracks the international online, movie, and TV markets and maintains the Omdia online video models via extensive interview work and desk research. Her widespread contacts with a network of key industry players support Irina’s research and analysis of the sector.
Irina is also a regular contributor to industry reports. She has written about a range of topics, including an assessment of iTunes market share, the changing nature of the Australian online rental market, and the strategies of consumer electronics companies for online video in Europe. Irina holds a Master of Science in international management from King's College London, as well as a graduate degree in management from the Russian State University of Trade and Economics. She is fluent in Russian.
Research Analyst, Media & Entertainment
Max Signorelli is a research analyst for the Media & Entertainment team at Omdia.
Max Signorelli specializes in global physical and online video markets with regional expertise in EMEA. His research covers markets both developed and emerging and includes in-depth strategy analysis of local and international OTT subscription video players in the Middle East and Africa, wider video Entertainment analysis of European markets and putting video into context as part of wider business ecosystems through international company case studies. He contributes quantitative and qualitative analysis to the Media and Entertainment product portfolio through extensive research and consultancies as well as published commentaries and reports. Since he joined the company in March 2017, he has written reports about key global players in the online video space, including YouTube and Amazon. Mr. Signorelli holds a Bachelor of Science in Physics from Imperial College London, United Kingdom.
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