Leveraging acquisitions and aggressively marketing on social platforms TikTok has popularized short-form video content and rapidly scaled its user base. This report examines how TikTok fits into the broader ecosystem under development by parent ByteDance, the competitive landscape for short video, and the strategies being implemented as TikTok moves from scaling to monetization.
The Analyst Team
Jun Wen Woo
Senior Analyst
As part of Omdia’s consumer team, Jun Wen Woo covers pay-TV and online video markets in the Asia Pacific region. Her main research interests are subscription pay TV and online video (SVoD). Jun Wen provides analysis of the key developments in the media landscape in Asia Pacific through extensive research and consultancy work as well as published commentaries and reports.
She joined Omdia (formerly IHS Markit) in 2014. Prior to this role, she was involved in mobile content and services research, covering over-the-top messaging and communications apps and ways in which mobile content providers can best monetize mobile media. Jun Wen holds a master’s degree in applied statistics and a bachelor’s degree in economics from the University of Malaya.
Seth Wallis-Jones
Senior Analyst
As part of Omdia’s digital consumer platforms team, Seth produces reports on their investments and funding of startups, their merger and acquisition activity, performance and platform developments such as new product directions, and the impact of regulatory changes upon them.
Prior to joining Omdia, formerly IHS Markit, Seth was a telecoms research analyst at the World Markets Research Centre (WMRC) in 2006. After his social media analyst roles with Kantar, Seth returned to the telecoms team at IHS Markit in 2015.
Seth holds a Master of Science in human communications and computing from the University of Bath, UK, where he researched on design optimization and usability testing of mobile devices. After graduation, his roles developed from usability analytics toward the research analyst role, initially looking at emerging mobile services and operator portals.
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