The Philips Hue solution allows the creation of an “immersive” lighting experience, where the bulbs adjust their brightness and color in concert with video content—making the experience feel larger and more encompassing than with sound alone.

How many multinational companies does it take to change a lightbulb?

The answer is just one, with corporate giant Philips taking smart lighting to the next level by introducing the capability to link and respond to any streaming video source.

Aided by this type of innovation, the global market for smart home light bulbs is set to expand to $2.8 billion in 2023, rising by more than a factor of 10 from $241.6 million in 2017, according to IHS Markit | Technology, now a part of Informa Tech.

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The Philips Hue solution allows the creation of an “immersive” lighting experience, where the bulbs adjust their brightness and color in concert with video content—making the experience feel larger and more encompassing than with sound alone.

“Change isn’t easy and reconditioning consumers to view lighting as convenient, entertaining and healthy has been a challenge for many of the top residential smart lighting companies so far,” said Blake Kozak, principal analyst, smart home and security technology, IHS Markit. “However, Philips Hue has taken smart lighting to the next level by adding ‘immersion’ as a descriptor of smart-home lighting.”

Although existing smart lighting solutions are able to follow along with streaming music or video games, the news from Philips Hue means that any video streaming source can now be linked with lighting. Although the initial experience could be distracting, the experience—when using the proper light sources and in the proper environment—actually makes the video content feel larger and more encompassing than with sound alone.

“Perhaps what Philips Hue has proven is that lighting can do more than enhance security or provide healthy ambiance, it can also fully enhance video content experiences,” Kozak said. “Although its newest smart plugs and filament lighting solutions will be far more popular and mainstream, colored lighting now has a new use case and interest and growth could be strengthened globally, especially in North America.”

The IHS Markit Smart Home Device Database

The IHS Markit | Technology Smart Home Device Database assesses the market for smart home devices including unit shipments, installed base, housing type, route to market, system type, connectivity type, network controller, country/sub-region and market shares.

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