Following the trend of household preferences gradually migrating to hospitality, voice assistant technology will be a key disruptive trend in this sector. IHS Markit forecasts that hospitality will be the second-largest commercial vertical market for smart speakers by 2022.
The Analyst Team
Director, Consulting and Strategic Advisory Services
Sanju has directed IHS’ worldwide research into the technologies and markets for digital signage and professional displays since 2001, becoming one of the industry’s leading authorities in the field of digital signage.
Sanju leads a team providing international support of a client base across multiple syndicated products and services, and for ongoing strategic consultancy projects across the entire digital signage landscape. Sanju’s work is concentrated in the areas of technology assessment, strategic analysis, competitive analysis and demand forecasting in the digital signage market. She is extensively quoted in leading publications and is invited to speak at major conferences worldwide.
Prior to joining IHS, Sanju served as senior sales analyst for Sega of America, where she developed sales forecasts and conducted analyses of pricing, inventory, and market share for the company's hardware and software gaming product lines. Sanju was also a market analyst at Frost & Sullivan, leading numerous consulting projects and multi-client studies in the field of emerging sensor technologies.
Research and Analysis Director, Digital Signage, Consumer Electronics and Devices
Tarika Bheda focuses on the digital signage and hospitality TV markets. She has successfully expanded the regional coverage of a diverse range of vertical markets, including hotel TV, retail signage/billboard, corporate conference room, education, transportation, control room/simulation, financial exchange, staging, and outdoor events. In addition to that, she provides analysis of technology adoption, demand forecasting, and competitive analysis. Tarika has led several syndicated and consultancy projects covering displays technologies including LCD, OLED, LED video, front projector, and rear projection. Until 2012, she worked as a research manager and analyst at Infonetics Research (now part of Omdia), where she managed and supported syndicated reports covering telecom industry, service providers, and subscriber trends analysis. She gained more than 10 years of research experience, which includes her internship at Cisco, where she managed quarterly business review of the North America region, and other strategic business planning projects. Tarika holds a B.A. and a master's degree in mass communication and public relations from India, as well as a master's degree in speech communication from San Jose State University, United States.
Research Analyst, Consumer Electronics
Russell Phillips focuses on consumer electronics and professional audiovisual technology. He is highly skilled at analyzing economic trends and reporting, as well as predicting their impact on relevant industries. Since joining the company in 2019, he has worked on demand forecasting, display technology surveying, and competition analysis within the hospitality TV market.
Russell previously worked as an economic development officer at New Forest District Council. The role gave him hands on experience with SMEs and accumulating, dissecting, and presenting data on a microeconomic level. During this time, he was central in producing the New Forest District Five-year Economic Development Strategy. He holds a Bachelor of Science in economic history from the London School of Economics and Political Science in the United Kingdom. He is based in London.
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