Global OTT video service Netflix launched a low-priced, mobile-screen only plan in India in July 2019. The plan costs Rs 199 ($2.9) per month. The plan does not include a weekly subscription option although the US company has been testing a weekly subscription option of Rs 65 ($0.94) since April 2019. The plan has three major limitations compared to a standard Netflix subscription in India; 1. Only one mobile device, smartphone or tablet, can be registered per account. 2. No HD or UHD content will be available. 3. Several features, such as the ability to cast (or mirror) the content from a mobile device to the TV set, are restricted. Netflix stated in a letter to shareholders that the decision to roll-out a lower-priced mobile-screen plan will help the video service reach a wider user base in the low pay TV ARPU market. Netflix is also working to expand the range of partnerships it has in India with telcos and pay TV operators.
The Analyst Team
Constantinos Papavassilopoulos researches the TV and online video markets of 21 countries, spanning APAC (India), the Middle East and North Africa, Turkey, and Europe (Greece, Cyprus, and Malta). He authors market monitors and reports, and updates datasets, while also contributing to analysis and commentaries on a variety of topics.
Constantinos is a frequent guest speaker at conferences and events throughout MENA and Europe. Considered as an expert on the markets he covers, Mr. Papavassilopoulos is often interviewed for market research, trade, press, and business publications as well as for major news and current affairs networks. He joined IHS Markit in 2012 and Omdia in 2019. Previously, he had worked as a media researcher and head of the new technologies department at the Hellenic Audiovisual Institute. Prior to this, he worked as an assistant manager for a small TV production company in Athens, Greece. He holds a geology degree from the University of Athens, Greece, and a master’s in communications studies from the University of Leeds, UK.
Jun Wen Woo
As part of Omdia’s consumer team, Jun Wen Woo covers pay-TV and online video markets in the Asia Pacific region. Her main research interests are subscription pay TV and online video (SVoD). Jun Wen provides analysis of the key developments in the media landscape in Asia Pacific through extensive research and consultancy work as well as published commentaries and reports.
She joined Omdia (formerly IHS Markit) in 2014. Prior to this role, she was involved in mobile content and services research, covering over-the-top messaging and communications apps and ways in which mobile content providers can best monetize mobile media. Jun Wen holds a master’s degree in applied statistics and a bachelor’s degree in economics from the University of Malaya.
Fateha oversees the tracking and analysis of key trends in consumer devices, TV and online video, and operator strategies with a focus on changing behaviors in video consumption. She also liaises with key industry players, leads Omdia’s consumer surveys, contributes to a range of ad hoc consultancies, and speaks at industry events.
Before returning to Omdia in 2017, she worked at Sky UK, gaining experience across Sky's portfolio of set-top box and OTT on-demand services, including NOW TV, Boxsets, Sky Q, and Sky Go. There, she scoped personalization and content recommendations, led growth plans for the Sky Kids App, and reviewed Sky's TV apps strategy. Fateha joined Screen Digest (now Omdia) in 2010, where her work spanned TV media, home entertainment, and broadband media. She tracked developments in pay TV on demand at the operator level, covering over 50 countries. Fateha holds a Bachelor of Science in economics from Royal Holloway, University of London.
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