On 2 August 2018, Arm announced the acquisition of data management firm Treasure Data and the launch/re-branding of its IoT platform as “Pelion”. It reportedly acquired Mountain View, CA-based Treasure Data for about $600 million, making it one of the largest acquisitions in Arm’s history. At a time when the large, diverse IoT platform vendor landscape is slowly starting to consolidate, and many vendors are starting to focus more narrowly on the areas where they can differentiate, Arm is taking a contrarian approach by going full-stack, and broadly-horizontal.