The Analyst Team
Director, Media and Advertising
Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research. Jack joined the company in 2008 and launched its coverage of the emerging mobile apps market and consumer platforms and ecosystems.
Jack has led consultancy projects on subjects ranging from the market for children’s mobile entertainment, to the potential of the applications business for media companies in the Middle East. Jack’s research and analysis includes studies of emerging technologies like blockchain, AR, VR, digital assistants and AI, media companies’ mobile strategies, and how major technology companies’ platform strategies are disrupting the TMT business.
Jack has a background in media intelligence and market research, having previously worked the marketing and media intelligence division of UK publisher Emap where he led its research for a number of publications covering the UK advertising market.
A regular speaker at industry conferences, Jack is widely quoted in coverage of mobile media by trade publications and leading news organizations including the BBC, Wall Street Journal, Bloomberg, The Guardian, Reuters, Sky and CNBC.
Jack holds a degree in English Language and Literature from King’s College London and has previously worked for GfK NOP market research group.
As part of Omdia’s digital consumer platforms team, Seth produces reports on their investments and funding of startups, their merger and acquisition activity, performance and platform developments such as new product directions, and the impact of regulatory changes upon them.
Prior to joining Omdia, formerly IHS Markit, Seth was a telecoms research analyst at the World Markets Research Centre (WMRC) in 2006. After his social media analyst roles with Kantar, Seth returned to the telecoms team at IHS Markit in 2015.
Seth holds a Master of Science in human communications and computing from the University of Bath, UK, where he researched on design optimization and usability testing of mobile devices. After graduation, his roles developed from usability analytics toward the research analyst role, initially looking at emerging mobile services and operator portals.
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