Black Friday has become an important retail promotion event in Europe over the last 6-7 years, although the dimension, product selection and duration of this sales event differs from country to country.
The Analyst Team
Senior Research Analyst
As a part of smartphone intelligence team, Anna focuses on mobile device research in Europe, the Middle East, and Africa. Anna covers smartphone shipments and mobile technology trends and examines company strategies. She contributes to the smartphone intelligence service and keeps a regional focus on the European and Russian smartphone markets.
Ms. Ahrens joined Omdia in January 2019 with more than 10 years of experience in the electronic components industry, including roles in forecasting, market intelligence, business development, and product management for display devices. Previously, she worked at Samsung Semiconductors Europe. Ms. Ahrens holds a Bachelor of Applied Linguistics and Cultural Studies from the Johannes Gutenberg University Mainz, Germany. She is based in Frankfurt am Main, Germany and is fluent in German, English, and Russian.
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