This report provides an in-depth analysis of Reliance Jio’ investment in the media sector, its role across the whole media content ecosystem and its strong position as the desired partner for online video services and content aggregators.
The Analyst Team

Seth Wallis-Jones
Senior Analyst, Digital Consumer Platforms
As part of Omdia’s digital consumer platforms team, Seth produces reports on their investments and funding of startups, their merger and acquisition activity, performance and platform developments such as new product directions, and the impact of regulatory changes upon them.
Prior to joining Omdia, formerly IHS Markit, Seth was a telecoms research analyst at the World Markets Research Centre (WMRC) in 2006. After his social media analyst roles with Kantar, Seth returned to the telecoms team at IHS Markit in 2015.
Seth holds a Master of Science in human communications and computing from the University of Bath, UK, where he researched on design optimization and usability testing of mobile devices. After graduation, his roles developed from usability analytics toward the research analyst role, initially looking at emerging mobile services and operator portals.

Sivalingam Muniandi
Research Manager
As part of Omdia's research operation team, Sivalingam Muniandi leads the projects from the service provider, consumer, and enterprise market sectors, with a specific interest in telecom operator multi-play strategies, subscriber and revenue trends, new service rollouts, regulatory developments, telco merger and acquisition activity, and pay TV.
Prior to joining Omdia, formerly IHS Markit, Siva worked as a senior research analyst, covering telecoms and pay TV in Asia Pacific. He also worked at Maxis Berhad, Malaysia as a business analyst on the regional sales team. During his time there, Siva was responsible for data mining, KPI and sales performance reporting, market research, competitor insights, trade management, vendor management, and compliance control.
Siva holds a Bachelor of Information Technology (Hons.) in multimedia systems from Wawasan Open University, Malaysia. He is currently pursuing the Commonwealth Executive Master of Business Administration and is based in Penang, Malaysia.
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