Earlier this month, Samsung Electronics America announced the integration of Prismview, LLC Sales and Marketing Teams into its display business, further strengthening the company’s display portfolio and salesforce. Prismview, previously known as Yesco, is a Utah-based company that manufactures and installs large-format LED video displays, and their outdoor products are recognized around the world.
The Analyst Team
Kelly contributes to Omdia’s ProAV research for the Public Display Market Tracker for shipment and revenue data on LCD and OLED displays. She also supports research on LED video displays and consultancy projects for Omdia’s ProAV group.
Prior to joining Omdia (formerly IHS Markit) in August 2013, Kelly worked at ALG, a TrueCar Company, as a consulting analyst in the automotive industry to forecast residual values, optimize proposed sales strategies, and make recommendations based on expected segment and industry trends. She graduated in 2008 from the University of California, Santa Barbara, with a Bachelor of Arts in economics/mathematics and a minor in statistical science. She is based in San Jose, California.
Research and Analysis Director, Digital Signage, Consumer Electronics and Devices
Tarika Bheda focuses on the digital signage and hospitality TV markets. She has successfully expanded the regional coverage of a diverse range of vertical markets, including hotel TV, retail signage/billboard, corporate conference room, education, transportation, control room/simulation, financial exchange, staging, and outdoor events. In addition to that, she provides analysis of technology adoption, demand forecasting, and competitive analysis. Tarika has led several syndicated and consultancy projects covering displays technologies including LCD, OLED, LED video, front projector, and rear projection. Until 2012, she worked as a research manager and analyst at Infonetics Research (now part of Omdia), where she managed and supported syndicated reports covering telecom industry, service providers, and subscriber trends analysis. She gained more than 10 years of research experience, which includes her internship at Cisco, where she managed quarterly business review of the North America region, and other strategic business planning projects. Tarika holds a B.A. and a master's degree in mass communication and public relations from India, as well as a master's degree in speech communication from San Jose State University, United States.
Julie-Anne Badier joined Omdia (formerly IHSM) in September 2016 as an analyst in the digital signage team, focusing on LCD signage, LED video, and digital out-of-home (OOH) advertising in Europe, Middle East & Africa (EMEA).
Prior to joining Omdia, Julie-Anne worked on Samsung Electronics’ European smart TV team and Orange's TV VoD service development team. She also brings her experience in digital advertising at Ebiquity and Yahoo! providing consultancy and recommendations on digital display campaigns. As an analyst, Julie-Anne has been invited as a speaker at the Club du Digital Media in Paris, the Global LED Summit at London Digital Signage Week, and the Global Digital Signage Conference. Julie-Anne graduated from ESCE Paris with a master’s degree in marketing and business, and was an exchange student at Ajou University in South Korea. She is fluent in French and English, and is based in Paris.
As part of Omdia's components and devices team, Tay focuses on professional AV device research, specializing in the digital signage market. He is responsible for the market research, analysis, and forecast of digital signage (including LED video displays), desktop monitors, and specialty display devices.
His research covers a diverse range of vertical markets including education, corporate, transportation, hospitality, retail, sports, and other public spaces. Additionally, he regularly contributes to custom and consulting projects across the entire digital signage landscape.
Prior to joining Omdia, Tay developed market insights at Hewlett Packard. He also worked as a B2B specialist in the printing division at Samsung Electronics where he managed overseas customers. Before that, he was with a B2B division at Samsung Fine Chemicals for electronic materials including LCD.
Tay has a Bachelor of Science in chemical engineering from Yonsei University, Seoul.
This Analyst Opinion is included in:
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.