The Analyst Team
Maria Rua Aguete
Technology Fellow and Executive Director, Media, Service Providers, and Platforms
Maria Rua Aguete leads the strategic development of the media team and manages its day-to-day operations, tracking the continuing evolution of global service providers and operators. Maria first created the team while at Screen Digest, which became part of IHS Markit.
The team’s research on service providers is deep and extensive, leveraging long-standing relationships with operators in all of the 70+ markets covered by the group, resulting in the most comprehensive source of television and operator market intelligence in the world.
Maria is also a regular contributor to various reports, including the European Cable Yearbook, and she has led or has been a significant contributor to many consulting projects for high-profile media and technology companies, including the market-launch and purchase plans of an emerging television group, a Latin America DTT platform for a major channel group, and a satellite pay-TV provider for a private equity group.
She has also performed commercial due diligence on a cable TV components business for a major international bank; a competitive review and strategic analysis for a major international channel operator; a comprehensive review of investment opportunities in the European cable market for a venture capital group; and a market report and due diligence on a localization services (dubbing/subtitling) company for an investment bank.
Maria has collected many accolades throughout a storied career, and she is one of only 11 Technology Fellows named by IHS Markit during her time at the company, an honor that recognizes her deep expertise and exceptional standing within the analyst community.
Maria holds a first class degree in economics and business studies from Vigo University in Spain, and an MBA from Cardiff Business School in Wales. She is a regular speaker at events like IBC and Mobile World Congress.
Principal Analyst, Consumer Devices
As part of Omdia’s consumer devices practice, James helps clients understand trends within the consumer electronics industry. He focuses on analyzing regional shipments and distributing the data into country-level shipment and installed base figures.
James started working as an analyst for IHS Markit (now Omdia) in 2008, covering telecoms services in emerging markets. In previous roles at IHS Markit, he researched European telecoms and discussed the implications of BT Group’s purchase of EE on Sky News. James has experience with statistical modeling and analysis and has previously worked on constructing and maintaining complex data tools. He holds a Bachelor of Science in chemistry from Imperial College London.
Associate Director, Connected Devices & Media Consumption
Fateha oversees the tracking and analysis of key trends in consumer devices, TV and online video, and operator strategies with a focus on changing behaviors in video consumption. She also liaises with key industry players, leads Omdia’s consumer surveys, contributes to a range of ad hoc consultancies, and speaks at industry events.
Before returning to Omdia in 2017, she worked at Sky UK, gaining experience across Sky's portfolio of set-top box and OTT on-demand services, including NOW TV, Boxsets, Sky Q, and Sky Go. There, she scoped personalization and content recommendations, led growth plans for the Sky Kids App, and reviewed Sky's TV apps strategy. Fateha joined Screen Digest (now Omdia) in 2010, where her work spanned TV media, home entertainment, and broadband media. She tracked developments in pay TV on demand at the operator level, covering over 50 countries. Fateha holds a Bachelor of Science in economics from Royal Holloway, University of London.
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