Hyperlocal logistics are being combined with hyperscale reach to stake out defensible claims in the highly monetizable online-to-offline market for goods and services. With several recent mergers and acquisitions occurring, local and global structuring of the market is occurring as investors pull back from the hyper-competition that has driven subsidy supported growth of the food delivery market. As subsidies are withdrawn the true scale of the market opportunity will emerge and rationalisation will continue.