This data tracker covers domestic and export unit shipments, ASPs and revenue forecasts in the room air-conditioner, refrigerator, washing machine, and microwave oven markets. Provides share estimates of leading white goods manufacturers.
The Analyst Team
Li Fen Siew
Since May 2020 Li Fen has been appointed as a business analyst for the Penang Research Operations team. She develops methodologies and implements frameworks to measure the quality and performance of research content in her current role. Joining in October 2018, Li Fen started her career in IHS Technology as a research analyst focusing on smart cities, LED video display, 5G technology, LED, and semiconductor. Prior to joining the company, she was an analyst for a wealth information intelligence firm.
Li Fen graduated with a bachelor’s degree in economics from University Putra Malaysia, and is pursuing a master’s degree in economics management at the University of Science in Malaysia. She is fluent in English, Chinese, and Malay, and is based in Penang, Malaysia.
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