The video compression landscape will become more crowded than ever in 2020, with the release of three codecs from The Motion Picture Experts Group (MPEG). Versatile Video Coding (VVC), MPEG-5 EVC and LCEVC will enter a market already served by MPEG-2, MPEG-4 AVC (H.264), HEVC, AV1 and a smattering of other niche production and contribution codecs. Deployment decisions are further complicated by the emergence of alternative bitrate saving technologies such as context aware encoding (CAE) and precoding. This may leave even less room for new codecs to emerge and further entrench AVC as the incumbent standard for many years to come.
The Analyst Team
Andrew Young is responsible for researching professional video technology for the service provider team within Omdia. This includes market sizing and market forecasting the technologies that underpin the video workflows between postproduction and consumer device playback. Specific research areas include video processing, media asset management, and video delivery.
Andrew draws on multiple years of expertise from his time working at Screen Digest, IHSMarkit, and now Omdia. He has co-authored a major report on the global broadcast and media technology industry for the IABM and has worked on many bespoke consultancy projects covering broadcast and media technology all over the world.
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