This analyst opinion piece examines the downward trend faced by small home appliances and personal care appliances with a deep impact from COVID-19 affecting US, Latin America, and EMEA economies.
The Analyst Team
Liliana Alvarez Temix
Liliana Alvarez specializes in the global market research of home appliances, both traditional and connected, their smart home platforms, and their components such as semiconductors, motors, touch controls, displays, etc.,
Her research provides analysis of the key developments in major & small home appliances as well as personal care appliances including technology and consumer trends, volumetric potential assessment, and market and price strategy.
Prior to joining Omdia, formerly IHS-Markit Technology, in 2018, Liliana worked as senior analyst at Nielsen, Huawei, and Millward Brown.
Her past research work involved the validation of volume forecasts, concepts & products viability, advertising testing, as well as brand equity evaluation for new products, brands, and relaunches for FMCG and technology industries.
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