With the launch of the new Edge-series of devices, Motorola continues to re-vamp its smartphone portfolio. With a new curved display design, Motorola is embracing the screen trend of the last two years. The motorola edge+ is a flagship device, ready to take on the competition.

With the launch of the new Edge-series of devices, Motorola continues to re-vamp its smartphone portfolio. Over the last year, the company has embraced Android One as a key strategic cornerstone to deliver faster software updates. The company also changed the hardware design of its handset to embrace the latest trends in full-display layouts and multi camera lens set-ups. With the launch of the new RAZR, Motorola revived an iconic brand and paired it with the latest in display technology: a foldable display.

While the RAZR sits above the portfolio as a halo device, Motorola’s new edge devices will function as the company’s flagships. They replace the Moto Z-line of devices and present a modern smartphone, with all the required bells and whistles for flagship devices in 2020.

Flagships for a wide audience

The Motorola edge and edge+ represent Motorola’s re-entry into the flagship smartphone segment. Over the last couple of years, Motorola’s Z-line of devices functioned as the flagship range, with limited success driven by the modular design of the handset.

With the edge and edge+, Motorola is catching up to the market with devices focused on features that have been popular with consumers and with hardware features that have dominated the market for at least a year. An all-screen design, with attractive curved edges, fits in with other premium flagship devices.

The new devices are handsets for the everyday customer, unlike the new RAZR. While that device stands out as one of the few devices with foldable display currently on the market, it is also a device in the super premium pricing segment. For buyers not in the earlier adopter segment, the RAZR might be too expensive and the experience not fully developed yet.

 

motorola edge

motorola edge+

Display

6.7” HD+ OLED, Endless Edge Display, 90Hz refresh rate

6.7” HD+ OLED, Endless Edge Display, 90Hz refresh rate, HDR10+

Memory/Storage

4GB or 6GB/ 128GB + microSD card

12GB/ 256GB + microSD card

Battery

4500 mAh

5000 mAh

Processor

Qualcomm Snapdragon 765

Qualcomm Snapdragon 865

Camera

Rear: 64mpx main, 16mpx ultra-wide, 8mpx telephoto, ToF

Front: 25mpx

Rear: 108mpx main with OIS, 16mpx ultra-wide, 8mpx telephoto with 3X optical zoom,

ToF

Front: 25mpx

Connectivity

5G: Sub-6GHz, WiFi 6

5G: Sub-6GHz, mmWave, WiFi 6

Availability/Price

TBD

May 14th, $999 Verizon exclusive

 

Camera and display at the center of the experience

Just as Motorola has been moving closer to the competition with its Android One-based devices on the software side, the company ticks all the right hardware boxes for flagships this year.

The display is curved on the edges, just like the displays form competitors like Samsung, Huawei and others. Just like the competition, Motorola is now also integrating the edge of the display into the user interface, enabling operation short cuts and showing notification indicators. These features are not new but give the screen a reason to exist.

Motorola retains its Moto Action software enhancements, like twist-to-turn-on camera, which add unique gesture controls and enhancements to the Android platform.

Motorola is jumping on the 100 megapixel-and-up trend with the motorola edge+. The main rear lens of the device is 108 megapixels with quad-pixel technology. Additionally, Motorola includes a 16 megapixel ultra-wide and macro lens and an eight-megapixel telephoto lens with 3x optical zoom and optical image stabilization, and a time-of-flight lens. On the front, both edge versions have a 25-megapixel lens.

Limited availability

At launch, the new edge devices will be available in the US and Canada. In the US, Motorola is again closely tied to Verizon, as the motorola edge+ will be a carrier exclusive. In Canada, the edge+ will be available on all carriers.

Detailed availability for the standard motorola edge is still forthcoming, with a US launch planned later this year.

With this launch, Motorola is again tying itself closely to Verizon in the US. In the case of the RAZR, this might have been a good strategy to control demand for the device, but the new edge devices are more conventional handsets which would benefit from broad availability. The launch of a new flagship range of smartphones needs to be supported by marketing and focusing on one carrier initially runs the risk of lost momentum before the devices are fully rolled out.

The motorola edge+ supports mmWave and sub-6GHz 5G networks, which should make it an attractive device for carriers in other markets as well. The device also has an attractive price point of $999 on Verizon. With this price, Motorola is launching a good value into the market, undercutting competition from Apple and Samsung by potentially hundreds of dollars. A sub-$1,000 price point also aligns with LG’s V60 ThinQ pricing, establishing a tier of alternative flagship devices for buyers looking beyond Samsung and Apple in the US.

 

 

The motorola edge and edge+ look like flagship devices befitting the 2020 smartphone market. They cover all the hardware necessities while adding Motorola-specific differentiators. Pricing, only known for the edge+ so far, is competitive and presents a viable alternative to flagships from Samsung and Apple. However, exposure for most users in the US will be limited, because of the limited carrier support at launch. To fully re-enter the flagship segment in the smartphone market, Motorola needs to bring its latest devices to more carriers, in the US and abroad.