As the COVID-19 (coronavirus) pandemic continues to accelerate globally, the impact on consumer demand for many products will be significant. This is especially the case in regions and municipalities where the government has instituted partial or complete lockdown of residential movements and restricts economic activity to only the most essential businesses. As most of the dramatic actions have taken place in just the last 1-2 weeks, the TV Sets research team has made the following headline adjustments: - Global TV demand forecast for 2020 has been reduced by 9.7%, from 225.5 million units to 203.5 million units The principal assumption is that Covid-19/Coronavirus-related demand drops are largely confined to Q1-Q2 2020. Further interim re-issues of headline forecast shipments by region may be made to keep pace with a fast-changing situation For much more detailed analysis, including possible scenarios, please download and carefully review the attached presentation.
The Analyst Team
Senior Principal Analyst
Bing Zhang is a senior principal analyst; his main research interests are the TV market and consumer electronics and devices within the Omdia group. Bing Zhang provides analysis of the global and Chinese TV market.
Prior to Omdia, Bing Zhang joined IHS Markit in November 2014 when IHS acquired DisplaySearch, a leader in primary research and forecasting on the global display market. He has strong ties to TV manufacturers across the globe and is very familiar with the Chinese TV market and its development. Before joining DisplaySearch, he spent five years at the leading TV and mobile phone maker, Konka, in sales channel management, marketing research, and supply chain management.
Bing Zhang has degrees in polymer science, engineering, and business administration from Sichuan University, China.
As a Chief Researcher with Omdia’s TV and consumer electronics team, Torii specializes in TV set research, demand forecasting, global brand competition, and new technologies including OLED, 8K, and smart TVs. He regularly works directly with clients, speaks at seminars, and is cited in various media publications.
Torii joined Omdia (previously IHS Markit) in November 2014. Prior to that, he served as vice president of global TV market research at DisplaySearch. With 18 years of display industry experience, he was responsible for covering all Japanese TV brands globally. He has also worked at Mitsubishi Electric, where he conducted market research for product groups, business planning, and new product development in all major display applications, including TVs, notebook PCs, monitors, mobile phones, digital still cameras, digital video recorders, automotive displays, and industrial applications. He earned a degree from the Department of Law at Waseda University in Tokyo, Japan.
Senior Research Manager
As part of Omdia's Components and Devices team, Ken Park heads the Professional AV Devices research team, specializing in global TV set market research with display technology expertise and various industry experiences.
His Pro AV team main research areas are digital signage, LED video displays, desktop monitor and specialty display devices. Ken provides excellent leadership in leading Professional AV devices research team and insightful viewpoints in analyzing and forecasting the global TV market and brand strategies at the same time. Consequently, Ken covers both TV and professional AV market and technology perfectly.
Prior to joining Omdia, formerly IHS Markit including DisplaySearch acquired by IHS, in 2008, Ken was in marketing and sales, starting with software engineer in the visual display division at Samsung Electronics. He has a bachelor's degree in computer science from Kookmin University in Seoul, Korea.
Senior Research Director
As the leader of the consumer electronics and display applications service area, Paul Gagnon overseas research on TVs, smartphones, mobile PCs, smart home, home appliances, desktop monitors, and professional AV displays. Paul has more than 20 years of experience within the consumer electronics industry.
His interests are the intersection of consumer electronics technology, devices, and applications. Paul is an expert on supply chain factors and their impacts on product featuring and strategy, and the likely end-market consumer response to those decisions. He is knowledgeable about display technologies and their application in consumer electronics. Paul joined Omdia, formerly IHS Markit, in 2014, after leading the TV sets research team at NPD DisplaySearch. He also has years of experience working within consumer electronics manufacturing and retailing. Paul holds a Master of Science in business analytics and a Bachelor of Science in business from San Diego State University in San Diego, California.
Senior Research Manager
Paul Gray leads the home devices research, spanning television sets, smart home, consumer electronics, and domestic appliances. His main research area is TV sets, focusing on the European region, broadcast technology, smart TV, and new TV features. Paul is also heavily engaged in researching the development of the Ultra HD ecosystem.
He joined Omdia, formerly IHS Markit, more than 10 years ago. With more than 30 years’ experience in the TV set supply chain working for NXP and Philips in semiconductors and displays, Paul continues to research the TV set business. He has also worked on wearable and media devices and has tracked and forecast the smart TV business from its very beginning. Paul has been cited by, among others, the Financial Times, Korea Times, Korea Daily, Nikkei, and Le Monde. He has also offered expert viewpoints in online, radio, and television programming. Paul holds a degree in electrical engineering and a diploma in industrial studies.
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