Quick serve restaurants (QSRs) are among one of the leading applications recognizing the benefits of installing digital signage displays, ranging from digital menu boards, self-ordering kiosks, or outdoor digital drive-thru displays. Globally, majority of QSRs are beginning the transition for utilizing these display systems, especially in European countries. More recently, McDonald’s completed a large rollout of drive-thru digital signage displays across 10,500 stores within the U.S. to promote better customer experiences through day parting and promotional sales, while also increasing employee productivity and generating additional revenue.
The Analyst Team
Principal Analyst, ProAV
Kelly contributes to Omdia’s ProAV research for the Public Display Market Tracker for shipment and revenue data on LCD and OLED displays. She also supports research on LED video displays and consultancy projects for Omdia’s ProAV group.
Prior to joining Omdia (formerly IHS Markit) in August 2013, Kelly worked at ALG, a TrueCar Company, as a consulting analyst in the automotive industry to forecast residual values, optimize proposed sales strategies, and make recommendations based on expected segment and industry trends. She graduated in 2008 from the University of California, Santa Barbara, with a Bachelor of Arts in economics/mathematics and a minor in statistical science. She is based in San Jose, California.
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