Quick serve restaurants (QSRs) are among one of the leading applications recognizing the benefits of installing digital signage displays, ranging from digital menu boards, self-ordering kiosks, or outdoor digital drive-thru displays. Globally, majority of QSRs are beginning the transition for utilizing these display systems, especially in European countries. More recently, McDonald’s completed a large rollout of drive-thru digital signage displays across 10,500 stores within the U.S. to promote better customer experiences through day parting and promotional sales, while also increasing employee productivity and generating additional revenue.