The traditional broadcast-channel-plus-VoD pay TV business model is being undermined. Around the globe, the establishment of OTT and D2C content services has precipitated a conundrum: Consumers now possess the luxury of purchasing multiple, a-la-carte video services, but by the same token, categorically require a multitude of those same services in order to assemble a complete content offering. The market is primed for re-aggregation of these online "channels."