The Analyst Team
Principal Analyst, Consumer Devices
As part of Omdia’s consumer devices practice, James helps clients understand trends within the consumer electronics industry. He focuses on analyzing regional shipments and distributing the data into country-level shipment and installed base figures.
James started working as an analyst for IHS Markit (now Omdia) in 2008, covering telecoms services in emerging markets. In previous roles at IHS Markit, he researched European telecoms and discussed the implications of BT Group’s purchase of EE on Sky News. James has experience with statistical modeling and analysis and has previously worked on constructing and maintaining complex data tools. He holds a Bachelor of Science in chemistry from Imperial College London.
Associate Director, Connected Devices & Media Consumption
Fateha oversees the tracking and analysis of key trends in consumer devices, TV and online video, and operator strategies with a focus on changing behaviors in video consumption. She also liaises with key industry players, leads Omdia’s consumer surveys, contributes to a range of ad hoc consultancies, and speaks at industry events.
Before returning to Omdia in 2017, she worked at Sky UK, gaining experience across Sky's portfolio of set-top box and OTT on-demand services, including NOW TV, Boxsets, Sky Q, and Sky Go. There, she scoped personalization and content recommendations, led growth plans for the Sky Kids App, and reviewed Sky's TV apps strategy. Fateha joined Screen Digest (now Omdia) in 2010, where her work spanned TV media, home entertainment, and broadband media. She tracked developments in pay TV on demand at the operator level, covering over 50 countries. Fateha holds a Bachelor of Science in economics from Royal Holloway, University of London.
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