After the end of Q3, the competitive dynamic of the global console hardware market is pretty defined for the full year, with only the Black Friday sales bonanza or potential stock shortages perhaps generating any sell-through surprises in Q4. With most of the annual sales taking place during the final quarter of the year, the scale of sell-through volume will depend on bundling offers or price drops and how long these are maintained in the market.
The Analyst Team
Steve specializes in the online PC gaming market, virtual worlds, online consoles, as well as casual, browser-based, and social gaming.
He also provides consultancy services for major international clients and general games intelligence service work. Steve focuses on subscription and micro-transaction markets in the West as well as in emerging gaming sectors.
Prior to joining Omdia, Steve had an accomplished career in games journalism in a variety of magazine roles, including as editor of a TV-based games portal. Most notably, he lent his distinctive voice as a freelance writer to Edge, the influential games periodical. Over the six years of his career as a writer, Steve published several thousand published pages of video game content within the specialist press.
Steve attended Cardiff University in Wales, completing a PhD in mathematics with an emphasis on numerical analysis and multivariate calculus.
George Jijiashvili is a Senior Analyst at Omdia, leading research into video games and alternate reality (AR) and virtual reality (VR) hardware and content. As a member of Omdia’s games, music and audio team, he produces insight into these sectors through regular reports, market sizing, and forecasting.
Based in London, George’s areas of focus include the video game market, cloud gaming, subscription services, AR/VR, and wearable technology. He is a regular speaker at major technology exhibitions and is a respected industry commentator, regularly quoted in mainstream publications. Prior to joining Omdia in 2019, George worked as a senior analyst at CCS Insight for six years. He holds a degree in international business with Russian from the University of Westminster.
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