According to IHS Markit’s “Connected Devices and Media Consumption” survey conducted in April 2018, consumers who owned an existing Amazon device were also more likely to purchase further Amazon devices, use Amazon’s Prime Video service and engage with digital assistant Alexa. Amazon’s Fire Stick, specifically, was found to increase brand loyalty and engagement across services.
The Analyst Team
Principal Analyst, TV, Video and Addressable Consumer Devices
Fateha oversees the tracking and analysis of key trends in consumer devices, TV and online video, and operator strategies with a focus on changing behaviors in video consumption. She also liaises with key industry players, leads Omdia’s consumer surveys, contributes to a range of ad hoc consultancies, and speaks at industry events.
Before returning to Omdia in 2017, she worked at Sky UK, gaining experience across Sky's portfolio of set-top box and OTT on-demand services, including NOW TV, Boxsets, Sky Q, and Sky Go. There, she scoped personalization and content recommendations, led growth plans for the Sky Kids App, and reviewed Sky's TV apps strategy. Fateha joined Screen Digest (now Omdia) in 2010, where her work spanned TV media, home entertainment, and broadband media. She tracked developments in pay TV on demand at the operator level, covering over 50 countries. Fateha holds a Bachelor of Science in economics from Royal Holloway, University of London.
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