The Analyst Team
Tim Westcott
Senior Research Manager
Tim manages the analyst teams behind Omdia’s coverage of channels and programming and advertising. Channels and programming monitors evolving channel revenue streams and TV and video production and distribution. The advertising service tracks revenue from all media types, with a particularly strong focus on the fast-developing online and addressable advertising space.
Tim joined Omdia’s predecessor company Screen Digest in 2004, where his areas of focus included TV production, animation, sports rights, and public broadcasting. He also edited more than 100 editions of the monthly Media and Technology Digest (formerly Screen Digest). Before that, Tim worked at the European Audiovisual Observatory in Strasbourg, France, and in a variety of journalism roles including the Financial Times Group, EMAP (now Ascential), and Television Business International. He holds a Master of Arts (Hons.) degree in English literature from Trinity College, Cambridge. He speaks fluent French and is based in London.
Kia Ling Teoh
Senior Analyst
As part of Omdia's media and entertainment team, Kia Ling Teoh covers global advertising, channels, and programming research, with specific interests in traditional TV’s digital extensions and content strategies. Her research focuses on the development of the advertising and television programming markets including, but not limited to, key markets in Asia Pacific.
Kia Ling provides analysis and forecasts on subjects such as TV broadcasters’ advertising revenues, including those from linear TV and ad-supported online video, and programming spend. She is widely quoted in media publications and has authored topical reports covering advertising M&A and TV and online video markets in China, Indonesia, and India. She is based in Penang, Malaysia, and joined Omdia in April 2014. Prior to joining Omdia, Kia Ling was a lead analyst at the Governance, Risk, and Compliance division of Thomson Reuters. She holds a Master of Science in international business management from University of Kent, UK. She is fluent in English, Chinese Mandarin, and Malay.
Aled Evans
Senior Analyst
As part of the media and entertainment team, Aled Evans specializes in advertising, content production, and channels and programming across international markets. His main research interests are TV and video production, ad-supported online video (AVOD), and advanced and addressable TV advertising.
Aled previously worked in UK broadcast media production as a senior producer for the leading TV broadcasters and content production groups. He has a master’s degree in entertainment law from Westminster Law School with a focus on the regulation of broadcasting, content, data, and digital media.
Marija Masalskis
Senior Principal Analyst
Marija Masalskis is a senior principal analyst for TV, Video and Advertising. She is based in Los Angeles and leads US market research across pay TV and online video, advertising and studio strategy.
Marija first joined Screen Digest (now part of Omdia) in 2007 in London, covering online video, digital music and connected devices research areas. During her tenure as the director of research for the New York based trade association Digital Content Next (formerly the Online Publishers Association), Marija compiled 2013-2015 annual and quarterly industry benchmarking studies and represented DCN on the Media Ratings Council and the board of the Advertising Research Foundation. Prior to returning to Omdia in 2020, Marija also worked in ad tech at the San Francisco branch of Index Exchange, a supply-side optimization platform.
Matthew Bailey
Senior Analyst
As part of the Omdia channels, programming and advertising team, Matthew Bailey covers the global digital media sector, with a specific interest in digital media monetization strategies, ad-supported online video, digital advertising, ad-funded games, and games-related video content and platforms.
In his role as a Senior Analyst, his main research interests are in digital content and advertising. This includes mobile, social, and ad-supported online video (AVOD), within which Matthew provides analysis of key developments in online video content creation, vendor monetization strategies, and digital video advertising. He also writes on adjacent developments in the broader digital advertising market, OTT video, digital publishing, social media, video games, and next-generation forms of advertising, media and entertainment. Prior to joining Omdia, formerly Ovum, in 2015, Matthew worked as a senior research analyst at MarketLine. He holds a degree in English language and literature from the University of Leeds.
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