Tracks historical and forecasted data focusing on LED video segmented into digital signage and professional applications by pixel pitch category; also includes units and revenue brand market shares by pixel pitch and by region.
The Analyst Team
Research and Analysis Director, Digital Signage, Consumer Electronics and Devices
Tarika Bheda focuses on the digital signage and hospitality TV markets. She has successfully expanded the regional coverage of a diverse range of vertical markets, including hotel TV, retail signage/billboard, corporate conference room, education, transportation, control room/simulation, financial exchange, staging, and outdoor events. In addition to that, she provides analysis of technology adoption, demand forecasting, and competitive analysis. Tarika has led several syndicated and consultancy projects covering displays technologies including LCD, OLED, LED video, front projector, and rear projection. Until 2012, she worked as a research manager and analyst at Infonetics Research (now part of Omdia), where she managed and supported syndicated reports covering telecom industry, service providers, and subscriber trends analysis. She gained more than 10 years of research experience, which includes her internship at Cisco, where she managed quarterly business review of the North America region, and other strategic business planning projects. Tarika holds a B.A. and a master's degree in mass communication and public relations from India, as well as a master's degree in speech communication from San Jose State University, United States.
Julie-Anne Badier joined Omdia (formerly IHSM) in September 2016 as an analyst in the digital signage team, focusing on LCD signage, LED video, and digital out-of-home (OOH) advertising in Europe, Middle East & Africa (EMEA).
Prior to joining Omdia, Julie-Anne worked on Samsung Electronics’ European smart TV team and Orange's TV VoD service development team. She also brings her experience in digital advertising at Ebiquity and Yahoo! providing consultancy and recommendations on digital display campaigns. As an analyst, Julie-Anne has been invited as a speaker at the Club du Digital Media in Paris, the Global LED Summit at London Digital Signage Week, and the Global Digital Signage Conference. Julie-Anne graduated from ESCE Paris with a master’s degree in marketing and business, and was an exchange student at Ajou University in South Korea. She is fluent in French and English, and is based in Paris.
Senior Research Analyst, ProAV
As part of Omdia's consumer electronics and devices team, Cindy covers the China Pro AV sector, with a specific interest in digital signage, specialty display, and monitor strategies research.
Her main research interests are in China’s vertical markets and application trends of the Pro AV industry. Cindy provides analysis of the key developments in IFPs, LCD video walls, LED video displays, and medical displays. She also writes on development insights on display technologies and supply chain of China’s markets. Prior to joining Omdia (formerly IHS Markit) in 2017, Cindy worked as a senior product manager and senior project manager at Haier. She holds a degree in English language from University of Electronic Science and Technology of China.
Principal Analyst, ProAV
As part of Omdia's components and devices team, Tay focuses on professional AV device research, specializing in the digital signage market. He is responsible for the market research, analysis, and forecast of digital signage (including LED video displays), desktop monitors, and specialty display devices.
His research covers a diverse range of vertical markets including education, corporate, transportation, hospitality, retail, sports, and other public spaces. Additionally, he regularly contributes to custom and consulting projects across the entire digital signage landscape.
Prior to joining Omdia, Tay developed market insights at Hewlett Packard. He also worked as a B2B specialist in the printing division at Samsung Electronics where he managed overseas customers. Before that, he was with a B2B division at Samsung Fine Chemicals for electronic materials including LCD.
Tay has a Bachelor of Science in chemical engineering from Yonsei University, Seoul.
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