This data tracker covers domestic and export unit shipments, ASPs and revenue forecasts in the room air-conditioner, refrigerator, washing machine, and microwave oven markets. Provides share estimates of leading white goods manufacturers.
The Analyst Team
Liliana Alvarez Temix
Research Analyst, Home Appliances
Liliana Alvarez specializes in the global market research of home appliances, both traditional and connected, their smart home platforms, and their components such as semiconductors, motors, touch controls, displays, etc.,
Her research provides analysis of the key developments in major & small home appliances as well as personal care appliances including technology and consumer trends, volumetric potential assessment, and market and price strategy.
Prior to joining Omdia, formerly IHS-Markit Technology, in 2018, Liliana worked as senior analyst at Nielsen, Huawei, and Millward Brown.
Her past research work involved the validation of volume forecasts, concepts & products viability, advertising testing, as well as brand equity evaluation for new products, brands, and relaunches for FMCG and technology industries.
Esther is part of Penang research operations team. She assists with market and project databases, including smart cities, home appliances, and TV subscribers.
Before joining Omdia in 2020, Esther was a research assistant at Monash University Malaysia. She obtained her bachelor's degree in natural sciences from the University of Cambridge.
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