17% of surveyed consumers would pay a premium to watch Mulan at home vs. 21% that would see it in theaters opening weekend. In the week leading up to the September 4th premiere of Mulan, Omdia polled consumers across 5 regions to gain insight into audience theatrical and PVOD interest. Consumers were surveyed in the US, UK, Australia, Mexico, and China.
The Analyst Team
As part of Omdia's Media and Entertainment team, Charlotte Jones covers the global film ad cinema sectors, with a specific interest in digital technology, premium cinema, and emerging markets.
Charlotte provides detailed analysis on exhibitor strategy, evolving film industry business models and theatrical market forecasts. She is also responsible for Cinema Intelligence the most comprehensive resource in the industry, covering 62 international territories. Charlotte is a regular speaker at industry events as well as leading voice on industry webinars.
Prior to joining Omdia’s legacy business unit IHS Markit Technology, formerly Screen Digest in 2003, Charlotte worked as an analyst for Kagan World Media and with Sport Business Group.
She holds a degree in geography from the University of Wales, Aberystwyth as well as a master’s degree in international business.
As part of Omdia's media and entertainment team, Sarah covers online video for the Americas, with a specific interest in over-the-top and subscription streaming strategies, transactional home entertainment, and global physical video research. She specializes in tracking, modeling, and forecasting the ever-changing home entertainment and direct-to-consumer landscape.
Previously, Sarah worked as an associate at NBCUniversal as part of its digital distribution team. She holds a Bachelor of Science in business cinematic arts from the University of Southern California in Los Angeles. She is based in the company’s Austin, Texas, office.
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