The Analyst Team
George Jijiashvili is a Senior Analyst at Omdia, leading research into video games and alternate reality (AR) and virtual reality (VR) hardware and content. As a member of Omdia’s games, music and audio team, he produces insight into these sectors through regular reports, market sizing, and forecasting.
Based in London, George’s areas of focus include the video game market, cloud gaming, subscription services, AR/VR, and wearable technology. He is a regular speaker at major technology exhibitions and is a respected industry commentator, regularly quoted in mainstream publications. Prior to joining Omdia in 2019, George worked as a senior analyst at CCS Insight for six years. He holds a degree in international business with Russian from the University of Westminster.
Senior Analyst, Digital Content and Advertising
As part of the Omdia channels, programming and advertising team, Matthew Bailey covers the global digital media sector, with a specific interest in digital media monetization strategies, ad-supported online video, digital advertising, ad-funded games, and games-related video content and platforms.
In his role as a Senior Analyst, his main research interests are in digital content and advertising. This includes mobile, social, and ad-supported online video (AVOD), within which Matthew provides analysis of key developments in online video content creation, vendor monetization strategies, and digital video advertising. He also writes on adjacent developments in the broader digital advertising market, OTT video, digital publishing, social media, video games, and next-generation forms of advertising, media and entertainment. Prior to joining Omdia, formerly Ovum, in 2015, Matthew worked as a senior research analyst at MarketLine. He holds a degree in English language and literature from the University of Leeds.
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