This report examines how banks enter the next phase of digitization and how they will differentiate their digital experience from their competitors, provide personalized services to customers underpinned by ML, NLP, and open APIs.
Digital Banking and the Future Customer Experience
The Analyst Team
Philip Benton
Principal Analyst, Financial Services
Philip works in Omdia’s financial services team, where he focuses on payments and digital banking trends as well as business strategy for the banking sector.
Philip has been an analyst in the financial services sector since 2013, with a background in consumer behavioral trends and their impact on payments, retail, and digital commerce. His main research interests are in open banking, real-time payments, and digital transformation. Philip provides analysis on key developments driving technological change in the financial services industry and advises clients on how to adapt.
Prior to joining Omdia in 2020, Philip spent seven years at Euromonitor, a strategic FMCG market research firm. He holds a degree in business from the University of the West of England, Bristol.
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