This forecast presents historical and forecast data for smartphone connections. It includes total smartphone connections, unique mobile users, and penetration rates by total subscribers, population, and unique users.
The Analyst Team
Senior Market Forecaster
As a Senior Market Forecaster on Omdia's forecasting and data analysis team, Garinder Shankrowalia provides analysis and forecasts across various telecoms, media, and technology markets. She is responsible for developing and maintaining forecast models for metrics across more than 200 countries.
Prior to joining Omdia in June 2019, Garinder worked as a commercial analyst, digital analyst, competitor intelligence analyst, and then as a forecasting analyst at a large energy supplier in the Midlands, where she gained experience in forecasting and statistical techniques, competitor intelligence, tracking industry trends, KPI reporting, and using data analysis to suggest business strategies. Garinder has a strong logical and analytical background and holds a degree in mathematics from the University of Birmingham.
Principal Analyst, Addressable Consumer Devices
David is Omdia’s principal analyst looking into addressable consumer devices in the visual entertainment team, providing media and telco clients with intel on the device ownership landscape and hardware uptake across the world. Previously he was responsible for Omdia’s forecasting into the mobile and telecoms market within the market data analytics & modelling team.
David joined Omdia (formerly Ovum) in 2018, and before joining Omdia, he was a market analyst, responsible for tracking, analyzing, and forecasting the worldwide TV, home video, and media streamer markets at Futuresource Consulting. David holds a Bachelor of Science in Economics from Cardiff University.
Practice Leader, MEA & AP Markets
Matthew Reed covers service provider markets in the Middle East and Africa, and Asia and Oceania regions.
In his role as Practice Leader, he focuses his research in the service provider strategies and telecoms market trends in Africa, Asia, and the Middle East. He joined Informa, now Omdia, in 2007.
Research Director, Service Provider Strategy & Regulation
Dario leads Omdia's fixed and mobile European telecoms team. As Omdia’s Practice Leader, he monitors key market developments of the European telco scene, tracking major competitive dynamics.
Dario advises global fixed and mobile operators in key areas of their business, including strategy-related technology migration, competitive issues, MVNO and retail strategies, differentiation, and digitization. He continually monitors the market developments and the competitive dynamics of the market.
Prior to joining Omdia (formerly Ovum), Dario has worked for the Economist Intelligence Unit and Yankee Group. Dario holds a degree in business and economics from Universita’ Cattolica del Sacro Cuore, known as Catholic University of Milan, and a master’s degree in applied social and market research from University of Westminster, London.
He is a member of the advisory board of the MVNO World Congress and eSIM Connect, and he also chairs the MVNO Industry Awards’ judging process.
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