This market analysis guides IT services providers in adapting and prioritizing their digital transformation programs during and after the COVID-19 pandemic. Specific actions are recommended for infrastructure, application, and BPO services.
The Analyst Team
Principal Analyst, Digital Enterprise Services
As a part of Omdia’s digital enterprise services practice, Hansa covers systems integration and digital services around emerging technologies such as AI/ML, data analytics, IoT, application modernization, and digital transformation. She advises enterprises on transformation approaches and best practices and vendors on go-to-market strategies.
Hansa has been a part of Omdia (formerly Ovum) since 2008. Her areas of expertise include market and competitive intelligence around application and systems integration services, outsourcing trends, service provider strategies, global and offshore service delivery and engagement models, and vendor management and governance. She previously worked as a sourcing and vendor management analyst at Forrester Research. Hansa holds an MBA in finance and a bachelors in English from Gujarat University.
Chief Analyst, Service Provider Enterprise
Camille Mendler has more than 25 years' multi-disciplinary experience in the digital economy and a global remit to anticipate key shifts in B2B demand patterns with a current focus on how 5G is disrupting enterprise ecosystems.
Her consultancy projects solve go-to-market challenges: identifying buyer segments, creating effective value propositions, and determining sales channel mix. Areas of expertise include managed and professional services, cloud and SaaS, and private networks.
During her tenure at Omdia, Camille has launched SoHo and SME and Enterprise Verticals intelligence services. She serves as a judge for the GSMA’s GLOMO Awards and TM Forum’s Excellence Awards.
Camille has advised organizations including the International Telecommunications Union, Open Society Foundations and World Bank. She has also worked as a telecom contract negotiator, expert witness in dark fiber matters, and technology journalist.
Camille won a research fellowship in Russian Area Studies from Georgetown University and holds a bachelor’s degree in journalism and Russian from Northwestern University.
Practice Leader, Digital Enterprise Services
Adrian is a practice leader for the enterprise advanced digital services practice and is responsible for building, defining, and shaping the research agenda to help providers, vendors, and enterprise technology buyers in the region understand how ICT technologies can shape their business strategy as digitalization accelerates. Adrian is based in Johannesburg, South Africa.
Adrian's primary research focus is on technologies and solutions delivered to multinationals, enterprises, government agencies, and SMEs globally. This includes data center and cloud services, workspace and enterprise mobility solutions, artificial intelligence, security, and other emerging ICT technologies shaping the ICT industry. Adrian is a regular speaker at industry events and is often quoted by the media on industry trends. Prior to joining Omdia, he was the principal analyst for telecoms and mobility at IDC where he delivered innovative go-to-market strategies for clients.
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