The Analyst Team
Senior Principal Analyst
Nicole McCormick is the practice leader of the broadband and multiplay team at Omdia, formerly Ovum. She leads a global team of analysts who cover mobile and fixed broadband operator strategies, delivering leading data, outlook, and coverage such as pricing strategies, LTE monetization strategies, telco innovations, and mobile roaming for the Asia Pacific region.
She has more than 20 years’ experience covering the telecoms and television sectors in Asia Pacific. Nicole is a regular presenter and moderator at industry conferences in the region.
Prathibha Reddy Tatichettu
Prathibha Reddy Tatichettu is an analyst in Omdia's Telecoms team. In her role, Prathibha captures mobile and fixed telecoms financials and KPIs for the Communications Provider Revenue & Capex tracker. She collects mobile handset information and updates the WCHT database. Prior to joining Omdia, Prathibha worked for Pyramid Research as an associate analyst. Her main role was to produce country intelligence reports and fixed and mobile forecasting models. Prathibha holds a two-year postgraduate diploma in management in banking, insurance, and finance from SSIM, Hyderabad.
As part of the regulation and consumer services team at Omdia, Smita Sharma is an analyst in India, providing analysis of telecoms regulatory developments at a country level. She generates regulatory reports, which involves analyzing sources such as regulatory frameworks and net neutrality for a given country.
Prior to joining Omdia in 2018, Smita worked as an analyst in the TMT division at GD Research Center, covering company and industry analysis, market forecasts, competitive landscapes, business research, and market intelligence. She also supported the pre-consulting sales team by generating sales leads and converting proposals.
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