The next decade will set the stage for the development of autonomous vehicles (AVs) and the deployment of supportive intelligent transportation systems (ITS). The period from 2030 to 2040 is when the benefits should begin to manifest themselves. Tractica, in coordination with its sister organization TU-Automotive, fielded a survey to the automotive industry ecosystem in April 2019 with the goal of better understanding how the different sectors of the automotive ecosystem view the industry’s priorities as it continues its development of connected and autonomous vehicles. Based on the survey results, the medium to high ranking of so many of the related technologies gives a sense of how much technology is changing the industry in terms of the product itself, the way it is produced, and the overall business model. The use of AI in apps will accelerate, as will the use of voice agents as interfaces. Increasing use of best practices may result in a less insular and more integrated end-to-end approach to security, which will be required as the number of threat vectors increases. Meanwhile, the implications of an increase in distracted driving due to ridesharing apps mean the economics of insurance and liability could dampen this market. This survey shows just how significant the impact is of a large number of technologies on the automotive business model and the ecosystems it touches. This Tractica survey report, conducted among 102 respondents within the automotive market, explores how automotive industry participants and technology providers view the market priorities related to connected and autonomous vehicles. Respondents were presented with a series of questions covering AVs, technology, AI and applications, electrification, cybersecurity, and driver distraction. Automotive industry ecosystem players answered questions related to those topics and provided an overall view and ranking of progress in the AV space.