More than 10 years ago, companies seeking efficiencies and automation for customer service began experimenting with applications that leveraged natural language processing (NLP). By early 2016, significant advances in combining NLP with other forms of artificial intelligence (AI), primarily machine learning (ML) and deep learning (DL), began to make enterprise virtual digital assistants (VDAs) more intelligent and useful. These advancements and other market factors have expanded the use cases for enterprise AI-driven VDAs beyond customer service & marketing.
The Analyst Team
Mark Beccue
Principal Analyst, AI & NLP
Mark Beccue is a principal analyst contributing to Omdia’s Artificial Intelligence practice, with a focus on natural language and AI use cases. Based in Tampa, Beccue is a veteran market research analyst with 25 years of experience interpreting technology business. He is a frequent speaker, panel moderator and conference chair.
Prior to joining Omdia | Tractica, Beccue was an independent consultant/analyst who provided custom and syndicated qualitative market analysis, with an emphasis on mobile technology. Previously, he was a senior market intelligence analyst at Syniverse with responsibility for identifying trends and opportunities. Beccue also served as a senior analyst at ABI Research, where he concentrated on mobile consumer technology. He has been cited hundreds of times by international media outlets including CNBC, The Wall Street Journal, Bloomberg Businessweek, and CNET. Beccue holds a Bachelor of Science degree in journalism from the University of Florida.
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