Xiaomi launched its latest flagship devices, the Mi 10T, Mi 10T Pro and Mi 10T Lite, today. At the flagship level, Xiaomi continues to push camera hardware and features. In the mid-range, Xiaomi is pushing the price for a 5G device to under €280 in Europe.

Xiaomi launched its latest flagship devices, the Mi 10T, Mi 10T Pro and Mi 10T Lite, today. At the flagship level, Xiaomi continues to push camera hardware and features. In the mid-range, Xiaomi is pushing the price for a 5G device to under €280 in Europe.

With each of the devices, Xiaomi stays true to its strategy of packing as much hardware power as possible into their devices, while keeping prices as affordable as possible. The most expensive phone launched today costs €599.

Xiaomi is clearly focusing, even more, on the European market with this launch. Not only were prices present in Euro, but the company also highlighted the broad wireless carrier support the Mi 10T devices will receive.  Xiaomi is setting the stage for its attack on Huawei’s market share at the end of 2020 and into 2021.

Focus on camera capabilities

With the Mi 10T Pro, Xiaomi continues its tradition of packing the latest processing power into its flagship devices and pair that with increasingly more capable camera set-ups and the latest display technology.

Xiaomi was one of the first OEMs to implement 108-megapixel lenses on its smartphones, along with Samsung. In the Pro-version of the Mi 10T, the triple camera set-up is again headlined by the a 108-megapixel lens with OIS. The other two lenses are a 13-megapixel ultra-wide-angle lens and a five-megapixel macro lens. On the Mi 10T and 10T Lite, the main lens has 64-megapixel.

In addition to pushing the pixel count higher, Xiaomi is also adding new tools for creative still and video imaging options. With new AI-enabled features, Xiaomi wants to enable users to take full advantage of the capabilities of the camera hardware without having to manipulate professional manual settings.

Night-time photography has been a key area of development for smartphone OEMs. Google and Huawei have focused on imaging technology in dark lighting conditions. Xiaomi is adding six long exposure modes which can be used for various scenarios, like light painting, sky photography or neon trails, without manually adjusting settings.

The long exposure modes focus on hardware capabilities, while features like AI Skyscraping, Color Creativity and Photo/Video Clones are purely AI enabled features. AI Skyscraping allows users to replace the sky in an existing picture. Color Creativity adds themed filter settings and Photo/Video Clones allows users to integrate multiple exposures of persons into one image or video.

With these camera features, Xiaomi is targeting Huawei in an area where Huawei has spent years building up capabilities and public recognition. As Huawei’s smartphone business will be under increasing pressure in Europe, Xiaomi is positioning itself to take advantage of the situation while staying true to its brand promise.

High refresh rate in the mid-range

Another key hardware trend for smartphones has been high-refresh rate displays this year. Xiaomi is bringing this type of display to all three Mi 10T models. However, the Mi 10T and 10T Pro have a 6.67 inch TrueColor DotDisplay with adaptive refresh rate of up to 144Hz, the display on the Mi 10T Lite tops out at 120Hz. Depending on content, the display adjusts refresh rate from as low as 30Hz up to the respective highest refresh rate supported by the device.

More OEMs are integrating high refresh rate displays in their devices. Samsung, Huawei, Motorola, OnePlus, vivo, and others, have all added at least some devices with this feature to their respective portfolio. However, in many cases availability is limited to flagship or upper mid-range devices. Xiaomi will put pressure on other OEMs to drive this feature deeper into the mid-range and below.

Aggressive pricing

Xiaomi’s pricing makes the Mi 10T-series serious contenders for buyers in Europe. The Mi 10T starts at €499 and the mi 10T Pro at €599. The Mi 10T Lite, on the other hand, starts at €279.  A flash sale lowers that price even further, to €249.

The Mi 10T and Mi 10T Pro will be available online, via Xiaomi channels, from tomorrow. While carrier availability will vary by market and partner. The Mi 10T Lite will go on flash sale on October 13th, with general availability following a day later.

Xiaomi undercuts flagship pricing of all its competitors. Samsung Galaxy S20 devices cost around €800 currently.  Huawei P40’s cost around €600, before discounts and promotions. Lastly, an Apple iPhone costs around €800 currently.

Samsung just released its Galaxy S20 FE smartphone. With it, Samsung is addressing a similar price segment and potential buyer as Xiaomi’s new devices. Samsung has been revamping its product portfolio below the flagship ranges for some time. Launches like this from Xiaomi make it clear that Samsung needs to continue to pay attention to, and innovate for, this price segment in order to retain its market leadership position.

During its launch event, Xiaomi highlighted a long list of wireless carriers which will carry at least one of the new devices, including Vodafone, Orange, Telia, Deutsche Telekom, among others. The company is aiming to significantly increase its retail presence to drive growth. In this, Xiaomi is not alone. OPPO has been working on increasing its carrier reach in Europe to open new markets beyond APAC.

Xiaomi’s value proposition fits into the current uncertain economic situation. The latest processor generation, an advanced display that can deliver a good user experience across many use cases, at a price below €1,000, gives users who rely more so than before on their smartphones with affordable alternatives to the usual brands. The Mi 10T range puts OEMs in Europe on notice that Xiaomi is willing to continue to fight aggressively to grow its market share there.

Hardware specifications

 

Mi 10T Pro

Mi 10T

Mi 10T Lite

Display

144Hz 6.67″ TrueColor DotDisplay
20:9 aspect ratio, 2400×1080 FHD+, 
AdaptiveSync display: 30Hz/48Hz/50Hz/60Hz/90Hz/120Hz/144Hz 
 

120Hz 6.67” DotDisplay 
20:9 aspect ratio, 2400×1080 FHD+
AdaptiveSync display: 30Hz/48Hz/50Hz/60Hz/90Hz/120Hz

Performance

Qualcomm®️ Snapdragon™️ 865
up to 2.84GHz clock speed

Qualcomm®️ Snapdragon™ 750G
up to 2.2GHz clock speed

Rear camera

108MP wide-angle camera, 1.6μm 4-in-1 Super Pixel with OIS,
82° FOV, f/1.69, 7P lens

13MP ultra-wide angle camera, 123° FOV, f/2.4

5MP macro camera, f/2.4, AF 2-10cm

64MP wide-angle camera, 1.6μm 4-in-1 Super Pixel, 79.8° FOV, f/1.89, 6P lens

13MP ultra-wide angle camera, 123° FOV, f/2.4

5MP macro camera, f/2.4, AF 2-10cm

64MP wide-angle camera, 1.6μm 4-in-1 Super Pixel, 79.8° FOV
 f/1.89, 6P lens

8MP ultra-wide camera, 120° FOV, f/2.2

2MP macro camera, f/2.4 
FF (4cm) 

2MP depth sensor, f/2.4

Front camera

20MP in-display front camera

16MP in-display front camera 

Connectivity

5G, WiFi 6, Dual SIM

5G
Dual SIM
Multi-functional NFC
IR blaster

Charging

5,000mAh (typ) high-capacity battery
33W wired fast charging 
33W in-box charger

4,820mAh (typ) high-capacity battery 
33W wired fast charging
33W in-box charger

Storage variants

8GB+128GB
8GB+256GB

6GB+128GB
8GB+128GB

6GB + 64GB
6GB + 128GB