Omdia's analytics and data management software market forecast provides revenue estimates for key segments for the period 2019-24 spanning four regions, eight subregions, 20 countries, and 16 verticals.
The Analyst Team
Chief Analyst, AI & Data Analytics
Brad has more than 25 years of experience in IT technology, analyzing data and information architectures. He is skilled in competitive market intelligence, technology selection, business development, and quantitative research. He also has experience as an IT professional, business analyst, book author/editor, and high-tech journalist/editor.
Brad helps enterprises and high-tech companies work effectively across several market areas, including enterprise data and analytics, artificial intelligence, digital transformation, and DevOps. His expertise also covers market evaluation and go-to-market messaging, and he has a background in software development and database administration.
Senior Analyst, RPA & Intelligent Automation
With coverage areas including robotic process automation (RPA), intelligent automation, and AI, Cassandra produces thought-provoking research for vendor, service provider, and enterprise clients. Although she roots her analysis in data, Cassandra provides value-added insight to translate the data into what it means for these clients.
Cassandra joined Omdia (formerly Ovum) in 2019, having spent the 10 years prior in technology and market research at Technology Business Research, Inc. (TBR). At TBR, Cassandra covered topics including the all-encompassing cloud, professional services, hybrid IT, and enterprise software. She led end-user research and spearheaded many reports, benchmarks, and market forecasts.
Arunasree is a Senior Analyst at Omdia and works primarily on models and data tools for the IT industry. She provides analyses and forecasts for the software and IT services industry. She supports the ICT Sales Prospector, Spend Predictors, Banking Predictors, and the Enterprise Spend and Staffing Metrics data tools.
Previously, Arunasree has provided strategic industry analyses and authored several reports identifying key market trends, competitor dynamics, regulations, and innovations. Arunasree holds a master’s degree in business administration and a bachelor’s degree in sciences from Osmania University.
Naga Sukumar Gattu
Naga Sukumar Gattu is an Analyst, supporting the IT market models team and primarily deals with data modeling and forecasting, market sizing of IT spending, and tracking industry trends. His research helps to understand the adoption of digital transformation technologies and provides insights for IT budgets, investment priorities, and market growth.
Sukumar specializes in IT spending, budget prediction, and market forecasting. His research includes market sizing, trend analysis, forecasting, vendor analysis, and rankings for the technology spending market. Sukumar also supports database management of premium tools and the primary research and consulting projects of Omdia. Before joining Omdia, formerly Ovum, in 2013, he worked as an associate analyst at GlobalData, where he worked in market research and business intelligence. Sukumar holds a master’s degree in business administration, specializing in marketing and finance, from Osmania University in Hyderabad, India, and a bachelor’s degree in mathematics from Kakatiya University in Telangana, India.
Phaninder is an analyst in Omdia’s IT tools and insight team, where he manages the company research team and works on IT market models. He carries out financial and strategic SWOT analyses of companies, considering operational, financial, and strategic metrics across healthcare; banking, financial services, and insurance; technology, media, and telecoms; transportation and logistics; and manufacturing.
Phaninder joined Omdia (formerly Ovum) in 2018 and has expertise in providing strategic, competitive, and financial analysis of companies through advanced secondary research using both qualitative and quantitative data. He prepares insightful and intensive reports on companies, providing vital information for business and strategic planning, investment opportunities, competitor benchmarking, and marketing.
Phaninder previously worked as an analyst at Global Data PLC, where he performed secondary research, company profiling, financial analysis, and SWOT reports of companies. In 2019, he won an Omdia award for going the extra mile to deliver projects on time. Phaninder has a postgraduate diploma in banking, insurance, and finance.
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