This benchmark provides a dynamic assessment of the most relevant tech vendors in the AI assistant market at a global level. The key vendors are Amazon, Google, Apple, Microsoft, Samsun, Baidu, and Alibaba.
The Analyst Team
Senior Analyst, Smart Home Services
As part of Omdia's Service Providers team, Mariana Zamoszczyk covers the smart home industry, with a specific interest in vendor and services provider smart home strategies, AI assistants and assisted living solutions.
Mariana joined Omdia in March 2016. Previously, she worked for BT Global Services, leading the Latin American Insight & Analytics team and carrying out competitor and customer intelligence, among other research and sales support activities. Prior to BT, Mariana worked for IDC and Frost & Sullivan.
Mariana has over 19 years of experience in the IT and Telecommunications industry.
Mariana holds a MA in Political Economy from the University of Sheffield, and a BA in Economics from the University of Buenos Aires. Also, she speaks Spanish and Portuguese.
Chief Analyst, Digital Consumer Platforms and AI
Eden Zoller leads the coverage of consumer AI, commerce, and data privacy at Omdia. Her focus is on service strategy, innovation, monetization, disruptive players, and future trends. Eden has been immersed in the digital economy for some 22 years, with a deep understanding of consumer service dynamics in mature and emerging markets.
Recent initiatives driven by Eden include the development of an AI Assistant Benchmark and an AI Maturity Assessment Model for service providers. She also manages workshops, consulting projects, and surveys, providing tailored advice and market intelligence. Her expertise means she is a regular speaker at industry events such as Mobile World Congress, TM Forum, CTIA, MEF, MMA. She is a long-standing judge for the GSMA GLOMO Awards. Before joining Omdia, formerly Ovum, Eden was an editor and journalist with several respected industry titles, including the Financial Times. She holds post-graduate diplomas in economics, marketing, law, environmental studies, plus a Master of Arts in literature.
Research Manager, Asia Pac Markets
Ramona is the Research Manager for APAC service provider markets and leads research analysis on the Asian service provider market. She covers a wide range of topics including service provider strategies, digital activities, business plans, and innovation services. Ramona's specialties include strategy planning and market dynamics.
Prior to joining Informa (now Omdia), formerly Ovum, in 2018, Ramona worked in China Mobile Research Institute’s strategy research division and was responsible for research projects that covered a wide range of topics, including 4G, video, and operators' digital transformations. She provided strategic insights for China Mobile Research Institute's business planning and development. Ramona also worked as a consultant at Detecon, providing management consulting services for China’s operators.
As part of the regulation and consumer services team at Omdia, Smita Sharma is an analyst in India, providing analysis of telecoms regulatory developments at a country level. She generates regulatory reports, which involves analyzing sources such as regulatory frameworks and net neutrality for a given country.
Prior to joining Omdia in 2018, Smita worked as an analyst in the TMT division at GD Research Center, covering company and industry analysis, market forecasts, competitive landscapes, business research, and market intelligence. She also supported the pre-consulting sales team by generating sales leads and converting proposals.
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