The Analyst Team
Mariana Zamoszczyk covers the smart home market from a consumer perspective, engaging with vendors and service providers of smart home business models. She is a senior analyst with Omdia's Consumer Services team, focusing on the smart home market and smart home business models. Her previous experience includes research roles at IDC, Frost & Sullivan, and BT, where she led its Latin American Insight & Analytics service. At Omdia, she provides analysis and insight into smart home go-to-market strategies, smart insurance, assisted living, and smart home business models. Mariana holds an MA in political economy from the University of Sheffield and a BA in economics from the University of Buenos Aires.
Eden Zoller leads the coverage of consumer AI, commerce, and data privacy at Omdia. Her focus is on service strategy, innovation, monetization, disruptive players, and future trends. Eden has been immersed in the digital economy for some 22 years, with a deep understanding of consumer service dynamics in mature and emerging markets.
Recent initiatives driven by Eden include the development of an AI Assistant Benchmark and an AI Maturity Assessment Model for service providers. She also manages workshops, consulting projects, and surveys, providing tailored advice and market intelligence. Her expertise means she is a regular speaker at industry events such as Mobile World Congress, TM Forum, CTIA, MEF, MMA. She is a long-standing judge for the GSMA GLOMO Awards. Before joining Omdia, formerly Ovum, Eden was an editor and journalist with several respected industry titles, including the Financial Times. She holds post-graduate diplomas in economics, marketing, law, environmental studies, plus a Master of Arts in literature.
Ramona is the Research Manager for APAC service provider markets and leads research analysis on the Asian service provider market. She covers a wide range of topics including service provider strategies, digital activities, business plans, and innovation services. Ramona's specialties include strategy planning and market dynamics.
Prior to joining Informa (now Omdia), formerly Ovum, in 2018, Ramona worked in China Mobile Research Institute’s strategy research division and was responsible for research projects that covered a wide range of topics, including 4G, video, and operators' digital transformations. She provided strategic insights for China Mobile Research Institute's business planning and development. Ramona also worked as a consultant at Detecon, providing management consulting services for China’s operators.
As part of the regulation and consumer services team at Omdia, Smita Sharma is an analyst in India, providing analysis of telecoms regulatory developments at a country level. She generates regulatory reports, which involves analyzing sources such as regulatory frameworks and net neutrality for a given country.
Prior to joining Omdia in 2018, Smita worked as an analyst in the TMT division at GD Research Center, covering company and industry analysis, market forecasts, competitive landscapes, business research, and market intelligence. She also supported the pre-consulting sales team by generating sales leads and converting proposals.
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