The Analyst Team
Senior Analyst, Small/Medium Displays
As part of Omdia’s small/medium displays practice, Joy covers displays under 9 inches in size utilized in smartphones, tablets, wearables, and automotive displays. Her research touches areas such as the AMOLED ecosystem, new trends in smartphone panel displays, and the supply chain in China for smartphone displays.
Joy brings 17 years of experience to the subjects she covers. She worked previously at BOE, the giant Chinese display manufacturer, as a product manager for medical and industrial displays. She started her career at Tianma Group as an LCD module design engineer, then became manager of product design and development. She transferred to the marketing department as an analyst for mobile phone displays and then for automotive displays. Joy has a bachelor’s degree in automation from Beihang University, a major public research institution in China. She also holds a master’s degree in business management from Renmin University of China.
Senior Director, Small Medium Displays
Hiroshi Hayase is an expert in the small medium display market, including display products for smartphones, automobile monitors, and digital consumer products. He covers display technologies including active matrix (AM) LCD, passive matrix (PM) LCD, electronic paper displays, and AM & PM OLED displays.
With over 35 years of experience in the LCD industry, he brings an unparalleled focus to sales, marketing management, production, product engineering, and market research and analysis. Hiroshi joined Omdia (formerly IHS Markit) in February 2004. Prior to that, Hiroshi was responsible for sales and market research at Wintek Japan Corporation, and he served as sales manager with Applied Komatsu Technology. At Seiko Epson, he gained 13 years of experience in sales management and production engineering across the full range of LCD production processes. Hiroshi holds a bachelor's degree in mechanical engineering from Shizuoka University, Japan.
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