Consumers value content offered by telcos more than one might expect. 5G means a speed boost for most respondents. But gaining “access to newer and better apps” (such as cloud gaming and virtual reality) ranked third, as markets such as China, Germany, Spain, and the UK bundle 5G rich apps.
The Analyst Team

Nicole McCormick
Senior Principal Analyst, Broadband & Bundling
Nicole McCormick is the practice leader of the broadband and multiplay team at Omdia, formerly Ovum. She leads a global team of analysts who cover mobile and fixed broadband operator strategies, delivering leading data, outlook, and coverage such as pricing strategies, LTE monetization strategies, telco innovations, and mobile roaming for the Asia Pacific region.
She has more than 20 years’ experience covering the telecoms and television sectors in Asia Pacific. Nicole is a regular presenter and moderator at industry conferences in the region.
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